One of my goals for 2018 is to have intentional vacations. This means, I don’t get to work. That’s definitely a challenge for me. I love the work I do, and I don’t like to lose momentum. But what I’ve learned is that when I don’t take any time away, I actually do low quality work. When I take time away from work, I gain clarity and vision for my business
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This week my biz (and real-life bestie) Nicole and I launched a passion project we’ve been dreaming up for some time. You can read her thoughts about it here.
Almost a year ago, I was thrown in the a new season of life: Motherhood. But, not only Motherhood. I was also now given the task of figuring out what it meant to be a Mompreneur.
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With over 95% of all consumers shopping online these days, search engine optimization
(SEO) is more important than ever before. Whether you are a shop owner who’s been selling products online for several years, or you’re just starting to dive into the e-commerce side of your business, you’ll need to make sure your SEO is up to par in order to compete with other shops in the digital
world.
Did you know that “email [marketing] is 40 times more effective at acquiring new customers than Facebook and Twitter?” In addition, “email marketing drives more conversions than any other marketing channel”* The effectiveness and importance of email marketing cannot be disputed and all the experts joined the train a long time ago! If you’re reading this, I doubt I need to convince you that you need an email list. You’re probably here because you don’t know how OR you don’t know what to do now that you have an email list!
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If you know anything about my entrepreneur journey, you would know that I--in some way--stumbled upon the product world. I didn’t really have a clear plan for my business in the beginning, and quite frankly; I thought my business would be more focused on photography. When I first started, I had more experience with photography versus calligraphy.
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Shortly after having my son, I knew I wanted to be home with him. Yes, I work from home, but I knew I didn’t want to rely on a lot of childcare. I wanted to spend my days with him, but also run my business. The plan was to have my mom watch him a couple hours during the week, and the rest of my work schedule was dependent on naps.
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Setting goals for the year wasn’t always something that interested me and I never liked the idea of setting goals, because if I don’t achieve them, I get very discouraged. So, not setting goals was easier. But, then I started a business and I realized I had big dreams I wanted to chase. And there was no way I would be able to chase those dreams without setting clear, intentional goals.
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I don’t function at optimum efficiency when I am overwhelmed, stressed, and over tired. It’s just how I function. And I could probably bet that you’re the same way. Humans are invincible, even though we seem to think we are. We need time to rest, reset, and rejuvenate our bodies.
When we try to work from a place of fatigue or exhaustion, we don’t produce our best work and we might even snap at our loved ones (#guilty).
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My first job out of college and my last job before I started my own was at the local Chamber of Commerce. In short, the Chamber of Commerce is a local organization that exists to promote and advocate for the interests of local businesses. However, my title and duties didn’t include a lot of work with actual business owners or business promotion. I was more on the backend of things, make sure the tedious tasks were completed. This is just a pretty way of saying I worked the front desk.
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What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.
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Are you frazzled with #allthethings and overloaded with dreams and ideas, but lack the ability to launch them into the world?
Or are you excited to tell the world about a new service you offer, but unsure about how to grab their attention?
Are you ready to start a new business endeavor but too scared to fail?
If you answered “yes!” to any of the above questions, then you are in the right spot! Get comfortable sister, and allow me to introduce you to the totally FREE Launch for Success online challenge.
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Did you hear about The Greatest Showman movie before it was released in theaters? If you have a pulse and are were born before 2015, then your answer is most definitely “YES.”
The promotions, trailers, and advertisements were everywhere. And naturally, you were probably really excited to see the movie. You were anxiously awaiting the release date, and maybe you even made plans to go see the new film with your significant other or friends. You probably watched the trailers and you probably saw the video of Hugh Jackman singing in rehearsals. Bottom line: there was a buzz.
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There’s no way to predict the advent of sacred spaces in our lives.
They seem to interrupt the daily ins-and-outs of routine whenever we least expect them. As personal burning bush moments, they can catch our breath, opening our eyes with a fresh rush of vision and calling.
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The title “business owner” or “entrepreneur” comes with a lot of different roles. As a business owner, I am also the Marketing Director, Sales Coordinator, Accountant, President and CEO, CFO, Creative Director, Customer Relations Executive, Shipping and Returns coordinator, and so much more!
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People drive profits. That’s how it’s always going to be. If you don’t have eyes on your products then you probably won’t sell much. The more eyes you have on your content, the more likely you are to have more readers. The more people who land on your website, the more sales you will have. It’s just how it works.
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One of my favorite things to do right after moving into a new space was design and hang the gallery wall. We typically would have one gallery wall in the biggest living room space and then also have one in our bedroom. Shortly before we bought our house we lived in an apartment for 8 months, where I had an office. So, I was also able to create a gallery wall of quotes in my office.
Every single time I post a picture of any of our gallery walls, I get an influx of questions about how to do it and questions about where I get my frames and prints.
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I love routine. I thrive with routine and organization and plans. When I know what to expect, I can be more relaxed and peaceful. I am fully aware that routine and perfectly laid out plans are always realistic, but for someone who is a stay-at-home mom and a business owner, plans and routines are a must. Do we always follow the plan or routine? Absolutely not. But, do we have a rhythm that we generally stick to each day/week? Yes.
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I am just going to give a little disclaimer that this post might seem off putting or might be in contrast to what is written about in our industry. But, it’s been something on my heart and mind and I thought…”What’s a better place to verbally process this than the blog? Nowhere.” Just kidding. But, in all seriousness, I feel like this needs to be talked about.
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