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Hi there, friend:

Let's get cozy. 


You're a creative soul who longs for a place to belong. You probably love pretty things, Anthropologie, strong coffee, and honest conversations. You might be a creative entrepreneur or you might just be someone who loves a pretty product and strives to live a creative life. Wherever you land, I hope you find comfort in these pages. 

Here at Rachel Allene, we focus on real talk, gorgeous products, and profitable business strategy. If you find yourself on these pages, above all, we want you to find a place to belong.

Meet Rachel:


Rachel is an educator, encourager, shop owner, and business strategist. She creates products and services for the creative, joyful, and inspired dreamer in order to empower, encourage, and uplift. Her business serves entrepreneurs and product shop owners who are looking for ways to run a business in a heartfelt way. In addition, her product shop is for the joyful lady who loves to find inspiration and empowerment in the everyday, while simultaneously being fueled by caffeine. She is the founder of #lesshustlemoregrace and believes all businesses have different stories that need to be shared. 

Most of the time, you can find Rachel at home with her husband and son Knox, spending time with her family, on a walk, or building a business that encourages and empowers women to be real, honest, and inspired.

Rachel is the Creative Director and dreamer behind Rachel Allene and all the products and services offered here. At the core, she believes that living an empowered, honest, and grace-filled life is a story worth sharing





Business Strategy




IN 2015,

I decided to quit my day job and start a business. Most people would make a decision to start a business, get the basics figured out and then decide to quit their day job. I wasn’t so traditional. My first day at home I began researching how to start a creative business, how to grow it, and what I needed to do in order to make my business legal.

I started from ground zero. And ever since that day, my business has taken unexpected twists and turns and the ride has been anything but boring. Since I started my business with such little experience and knowledge, I love to share what I have learned with other creative entrepreneurs in my mentoring calls. When I was little, I loved playing school or house--an environment where I could teach and help other (imaginary) beings grow. My childhood past coupled with my deep passion to see women empowered, is the fuel behind the educational aspect of my business.

My product shop and styling photography style? Our shop collections are created with the creative, joyful, and inspired dreamer in mind. In addition, we always hope to offer products and services that evoke joy, creativity, and maybe a little sass too.

In addition, the Rachel Allene shop provides business strategies and services for entrepreneurs and product based shops that is applicable and easy to digest, in order to increase profits.

When I think about where I want to be when I am 80 years old, I hope I will look back on my life and see a legacy of educating, empowering, encouraging, and loving others. Want to join the tribe? You’re always welcome here, friend.

What's next?

Join #theheartfeltgrid and take a peek at the shop!

Interested in chatting more? hit me up, girl!