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Welcome, friend!


I started this business with the mission to empower and uplift women.

After many years of living my own life a fair share of negative self-talk, I knew I wanted to create products that would tangibly make a difference in the lives of my customers.

It may be silly, but an empowering mug can make a huge difference in the morning routine.

As my shop grew and expanded, my mission grew and expanded with it. The shop has grown and the ways I serve my customers has grown too.

I intentionally design products to help you feel empowered on a daily basis, find joy in all things, and seek gratitude. I personally need visual reminders to keep my mind and mood in the right space; all day long. We all experience pain and heartache. We all experience joy and dreams achieved. I want my products to point us towards truth and living a life that is marked by choosing joy and gratitude, no matter what our circumstances are.

Never in a million years did I think my dream job would be owning a product shop and shipping my products all over the country, but here I am.

I started this shop with a dream of impacting lives. My hope is that I can serve you, while also helping you seek joy and empowerment in your life.

Here at Rachel Allene, we focus on real talk, gorgeous products, and seeking joy. If you find yourself on these pages, above all, I want you to find a place to belong.


IN 2015,

I decided to quit my day job and start a business. Most people would make a decision to start a business, get the basics figured out and then decide to quit their day job. I wasn’t so traditional. My first day at home I began researching how to start a creative business, how to grow it, and what I needed to do in order to make my business legal.

I started from ground zero. And ever since that day, my business has taken unexpected twists and turns and the ride has been anything but boring. I’ve shifted and changed a lot of things since the beginning, but the passion and drive has always been the same.

I started out wanting to pursue photography, but as I look back I see that I was called to use different gifts for different purposes.

For the first time in a long time, I feel like I finally know where I’m headed and I can’t wait to bring you along!

When I think about where I want to be when I am 80 years old, I hope I will look back on my life and see a legacy of educating, empowering, encouraging, and loving others. You’re always welcome here, friend.

What's next?

Take a peek at the shop!

Interested in chatting more? hit me up, girl!