Posts in Business
What I’ve Learned From My Sales Tripling

On August 21st, 2018 something wild happened. My 2018 Fall products went live and chaos ensued. Well, not really chaos. But kind of. Up until that point, my shop was successful, but on that day I was absolutely blown away by the response to my new products. Seemingly overnight, my sales tripled and I was shook. Excited, overwhelmed, sold out of products, limited on time, and tired, I was suddenly faced with a large amount of orders to ship and not enough time.

There’s this thing you hear in the entrepreneur world and it goes something like “if Oprah mentioned your business to the world today, would you be prepared?”

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Four Ways Failure Grew My Business

When I first started my business about 4 years ago, I remember people telling me how it takes a long time to get your business to the place you want it to be, lots of failures were headed my way, blah blah blah. I listened to them, but for some reason I didn’t let it stop me. I thought that maybe I would be immune to the normal struggles of starting a business. Or that I wouldn’t let those “failures” stop me. Whatever it might be, here I am 4 years later with a business BETTER than I could have dreamed of.

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The Pitfalls of Social Media (+ how I am working to overcome)

It’s probably no surprise to you that social media can be extremely detrimental to our mental and emotional health. In the last 6-10 months, I’ve noticed some frightening truths about my personal relationship with social media and how it’s affecting my life, emotions, and mental health. While I’d love to be able to say that I’m not affected by it, I can’t. It’s been eye-opening to see the effects and as the year closes in, I am even more determined to get a handle on it and figure out how to use it in a healthy way. These realizations have been humbling and caused me to really take a moment to look at my actions and how I use social media.

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Three (FREE) Powerful Tools to Implement When You Launch

I recently launched my Fall product line and it was the most successful launch I’ve ever had. I don’t say this to toot my horn AT ALL. I don’t want you to read that or feel threatened by it or discouraged by your launch. I say it as a reminder that whatever goal you’re chasing, it is possible. It just takes time. And effort. This successful launch was a result of failed launches, learning about my audience, and spending a lot of time creating and crafting my products.

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What’s your Mug Style?

Do you know how you take your coffee? Or what gets you moving in the morning? Do you know how you like to spend your free time? Well if you answered “yes” to those questions, then you’re fully equipped to find out what your mug style is!

We’ve created a totally FREE quiz to help you determine what type of Rachel Allene mug is the perfect style for you. The quiz will take you less than 2 minutes and then you’ll be well on your way to knowing what mug suits your personality.

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How to Get Up Early and Be Productive

Something I get asked about a lot is how I get up so early. The first disclaimer is that I am a morning person. So, waking up early comes somewhat easier to me. If you aren’t a morning person naturally, you might not be able to get up as early as I do. There is nothing wrong with that. This is what works for me and my current life season!

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How To Build A Tribe Around Your Brand

Let’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?

Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.

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What’s A Mastermind? The benefits of joining one and where to get started + a free template for emailing your dreamies to join yours!

What’s A Mastermind? The benefits of joining one and where to get started+ a free template for emailing your dreamies to join yours!

If you’ve been around the creative industry for some time, you’ve probably come in contact with the movement: #communityovercompetition. It’s fabulous.

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Revisiting My 2018 Goals

Setting goals for the year wasn’t always something that interested me and I never liked the idea of setting goals, because if I don’t achieve them, I get very discouraged. So, not setting goals was easier. But, then I started a business and I realized I had big dreams I wanted to chase. And there was no way I would be able to chase those dreams without setting clear, intentional goals.

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Write a Mission Statement that Attracts Your Ideal Customer

What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.

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The Launch League: A 5-day FREE Online Challenge

Are you frazzled with #allthethings and overloaded with dreams and ideas, but lack the ability to launch them into the world?

Or are you excited to tell the world about a new service you offer, but unsure about how to grab their attention?

Are you ready to start a new business endeavor but too scared to fail?

If you answered “yes!” to any of the above questions, then you are in the right spot! Get comfortable sister, and allow me to introduce you to the totally FREE Launch for Success online challenge.

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Lessons Learned From 3 Years in Business

To say I’ve learned a lot in the last three years would be an understatement. There’s something to be said about learning by trial. Most of the strategies I use in my business came at the cost of several mistakes and missteps.

I would be lying if I said I wish I hadn’t made the mistakes. I believe that the mistakes I’ve made and the things I’ve been willing to try (and fail at) have formed the business that I have today.

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What It’s Like Being Married to a Creative Entrepreneur?

I talk about my husband a lot, but rarely do I share about him or have him make an appearance in my content. He is a huge part of my life and a major piece of the foundation for Rachel Allene. He has supported my from day one and continues to encourage me, even when I don't feel worthy of continuing on. He is kind and compassionate. He is also very smart and helps me make smart financial decisions and keeps me in check.

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Is Your Brand Telling A Good Story | Guest Blog Post

Today's post is a guest blog post written by Nicole Andreini of Nicole & Co.

Brands are the stories people tell about your business.Without stories, we would not be able to comprehend the value of something. Stories create experiences that one would not have had otherwise. The story your customers tell their friends about your business is first initiated by the brand they encounter.

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