Four Ways to Make a Lasting First Impression on Potential Clients
When I was in highschool is used to play this stupid game with my friends. It was my idea, so I am allowed to say that it was stupid. I called it “the first impression” game and it involved telling each other what our first impressions were. Cue years of therapy. I kid I kid.
But in all honesty, it was a stupid game.
I remember sitting in my stained glass art class and one girl told me she thought I was a stuck up rich white girl. It broke my heart. First things first, I wasn’t rich. And as a follower of Jesus, the last thing I wanted people to think about me was that I was stuck up.
Now, do you understand why it was a stupid game?
I believe there are a few lessons we can take away from this game I made up.
When it comes to business, we need to start thinking about the first impressions we make on others. There are a few potential “connection points” with your ideal client that entrepreneurs often forget about when creating a marketing strategy.
Have these “connection points” been left behind in your business?
- Your Instagram Bio: are you telling people about yourself? Are you creating a call to action? When someone comes across your Instagram feed, is it clear what services/products you provide? Are you telling them about YOU?
ACTION STEP: create a call to action in your Instagram bio that will drive your followers to your website or blog or shop.
- Your Website Homepage: Are you communicating what you do? Is it easy to navigate? Is your site mobile friendly? When people come across your website, you need to have clear imagery and content that explains who you are and what you do in just a handful of seconds.
ACTION STEP: Ask a friend to do an audit of your website and tell you if it clearly describes what you do and who you are in a few seconds.
- Your About Page: Do you say “hello” and welcome the reader at the beginning of your about page? Or do you just start talking about what you do?
ACTION STEP: Revamp your about page! Maybe even consider a different title, such as “get to know Rachel.” Write your about page in a voice that welcomes the reader and draws them in. Make your ideal client feel comfortable and at home.
- Your Email Marketing: Is your tone and voice consistent in all your email marketing? Well, first off, do you have an email list? If not, here’s how to get started and start growing fast! Once you start writing to your email list, make sure you have a mission and a vision for all your emails. If you send out an email about business one week and then the next week you’re sharing a recap from your Summer vacation, your readers might get confused. Create a voice and a strategy for your email marketing. If you’re a product shop owner, I gave a talk on this specific topic and you can find that here! It’s full of actionable steps for you to kickstart your email marketing!
ACTION STEP: If you haven’t, kickstart your email marketing. If you already have a list, look over the last 5 emails you sent and write down their themes and tone. Is there consistency?
Are you ready to make a lasting first impression? I hope so! If you want to take this one step further, be sure to download my FREE Marketing Strategies for Creative Entrepreneurs e-book!
Snag your copy below!