How To Write A Shop Listing for Your Shop | Plus a free template!
This year I have been working on streamlining my business and finding ways to do more with less time. There are multiple applications that have helped me with this, but that’s another blog post for another day. Instead of diving into the applications that help, I want to talk about the systems that I put into place to help me save time and be consistent.
I want to note that I am not a systems queen and I have a hard time implementing them for myself. So, if I can start implementing a system into my business, then you can too. I promise.
When I started my business, I didn’t work very hard on creating consistency in my online shop. My pictures didn’t have a specific theme, I didn’t have consistent titles for my products, and don’t even get me started on the descriptions.
It was a mess.
But let me tell you something: humans love consistency.
It makes the feel safe and it makes you seem trust-worthy. It’s weird, but it’s true.
So, when it comes to your online shop, you want to make your customers feel as comfortable as possible! You want them to browse your shop and feel like they are at home when they scroll through your products. One way you can achieve this is through your images, but you can also achieve this in consistency between the words and language you use to describe your products.
If you aren’t on Etsy, you have a bit more wiggle room.
Here are some things I hope you’ll consider as you write your shop listing titles and descriptions:
Keep it short
Make is specific
Think about this: what would a customer “google”?
Add some specifics to the title, but give the bulk of the specifications in the description of the item.
Be consistent--title and describe your products in the same way, with the same language.
For example, if you title one of your products this way: “You Are Strong | Calligraphy Print | Brush Calligraphy”, make sure the rest of your calligraphy prints have the same structure.
You can also create a template for your product descriptions. Make sure you save the template in Google Docs so you can access it on any device.
If there you choose to take ONE thing away from this blog post, I hope you start making your shop listings consistent. In order to help you achieve this consistency, I have a sample shop listing template for you to download! This is a suggestion for what to consider including in your shop listings and a way to help you find consistency!