Five Steps to Kickstart your Email Marketing
“You need a mailing list”
If you’re a business owner, I’m sure you’ve heard or read this within the past year. I am guessing you’ve noticed that social media has changed and you aren’t able to depend on Instagram for all your marketing purposes. You’ve probably read blog posts about Mailchimp vs. Convertkit. And I’m also guessing that at some point in the process of learning about email marketing, you’ve also felt stressed and anxious about it.
You’re in good company. And I am here to help you get started.
First off, I want to make sure you know the importance and value of starting and growing an email list. You might know that you need it, but you might not know why. And if that’s you, that’s totally okay.
Why you need an email list:
You can’t have all your “marketing eggs” in one basket
Email marketing is the most effective type of marketing
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
Email provides a deeper, personal connection with your audience.
Email is ONE more way to drive traffic to your website or sales page.
Alright, how we know why you need a list. Now, let’s chat about how to get this ball rolling.
Decide on what service provider you will use.
Create an opt-in/landing page/sign up form/incentive for people to sign up for!
Start creating a sales funnel/email sequence/automation
Write weekly, bi-weekly, or monthly newsletters.
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Stop right there!
Are you wanting more? Well, then I have GREAT news for you! I recently spoke at The Action Classes: an online summit focused on Email Marketing. And my talk is available for you to purchase. The talk is pre-recorded, but it's all about Email Marketing 101 for Product Shops.