Step Up Your Instagram Game in 2017

What's your Instagram game like? Are you killing it? Are you proud of your squares? Are you gaining followers every day?

If you answered "no" to two or more of the above questions, I am so glad that you're here!

In 2016, I made it one of my goals to really focus on my Instagram and grow my audience strategically. I wanted to grow my audience in a way that was authentic, smart, honest, and relatable. I want to make real, meaningful connections with people in order to have an influence but to also have a profitable business. As entrepreneurs, we don't always like to talk about profits, but it is important to remember that you're running a business. You need to make a profit. You need to grow. You need to be sustainable. And wanting that is totally okay. And smart!

We all know that having a beautifully curated Instagram feed is important to running a successful business. It’s a free and easy way to communicate to your audience that you are a real business with real success. If I told you that your mom was showing your feed to her co-worker, would you wince? You need to feel proud of your feed at any moment, so that at any point, your audience is fully aware of what you do, why you do it, and who you serve. This builds trust. And trust builds a loyal customer base. And customers create profit!

I also understand that it may feel inauthentic to “curate” a feed. I hear people say this all the time. That's why I would like to argue that you can curate a beautiful, professional Instagram feed while also being authentic. You can create authenticity through your captions, Instagram stories, and comments to your audience, but that’s another blog post for another day! If you follow my account, you can see how I have created a very authentic brand, while also showcasing beautifully curated images. 

I am also a firm believer in maximizing the use of social media for countless areas of your business. What I mean by this is that you can use Instagram for marketing, curating a portfolio, building a brand, growing your audience, increasing profits, and more. That's why I believe it is important to put energy and time into being smart with your Instagram feed. Unfortunately, if you don't have a strategic plan or understanding of how Instagram works, it will not give you the kind of return you are looking for. But fortunately, creating a plan for this isn't as hard as you think! And that's why I am here to help you! I have created an easy and simple way to step up your Instagram game in 2017!

Let’s talk about ways that you can start improving your Instagram game in the New Year, so you feel proud to show those squares to anyone!

Come hang out with me on Instagram and comment so I can Instagram stalk you and tell you you’re pretty! If you want to read more about improving your Instagram feed or about my business, head to the Rachel Allene blog!

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Strategy, BusinessRachel Allene