Here’s the thing: pregnancy is not unicorns and rainbows. It’s hard. And I know that there are countless women who would give anything to be in my shoes. I realize that and I am grateful for this baby, my body, and this pregnancy. I don’t take it for granted and I want to note that this topic can be sensitive for many!
This year I have been working on streamlining my business and finding ways to do more with less time. There are multiple applications that have helped me with this, but that’s another blog post for another day. Instead of diving into the applications that help, I want to talk about the systems that I put into place to help me save time and be consistent.
We bought a house in this past September,
and it was one of the most unexpected, exciting, and stressful experiences in my life. We aren't the best planners, so when we get an idea in our heads, we pretty much just dive in head first. I don't love to be patient, so once we decided we might want to start house hunting, I was already packing the boxes.
I am so excited to continue with the new blog series for the Rachel Allene blog! This past year, I have learned so much about growing a business, building a brand, increasing online sales, growing a mailing list, etc. through the influence and expertise of other highly creative and talented women. They have encouraged me, inspired me, and taught me to be fearless in my pursuits. They run their businesses with intention, purpose, and with a heart to give back. I am excited to start sharing some interviews with these women. They will offer insight, real talk, and actionable steps for growing a successful and profitable business (while making a difference!)
Something I wish I had learned earlier was how to digitize my calligraphy work. That’s why (after the longest blog introduction EVER), I am going to teach you my way to digitize my work. This is not the only way to do this! This is what works for me, my needs, my lettering, and my skill set. Do with it as you please!
Attending conferences was something that I put on my goals list for 2016 and I am so glad I did. Adding this goal to my goal list and accomplishing it helped me learn that conferences are so important for growing a successful creative business. There are countless networking opportunities, it gets you out of your comfort zone, it adds a lot to your business education, and it’s just down right FUN!
When I first opened my product shop I had no idea what I was doing. I had no idea how to get started with shipping, where to buy shipping materials, how to set up my shop, how to write the listings, etc. etc. I felt lost in a sea of kick booty Etsy shop owners destined to drown. That’s why I didn’t touch my Etsy shop for about a year after I created it.
One important aspect of running a successful online business is through clear branding and messaging. You need to communicate consistently and clearly to your audience! You should have things you repeat over and over to your audience. You should communicate a similar message throughout all your marketing. You brand should be recognizable and people should know what you "preach."
Facing fears is something I don’t love doing. Which is a bit ironic, because I encourage and challenge women to face their fears daily. At the same time, I believe that sometimes we need to focus on our own weaknesses in order for them to become strengths. What I mean by this, is that in order to face my own fears and to not let fears control me, I need to make myself vulnerable in front of others. The things that create the most fear inside of me, are the things that I try to focus on the most.
Entering into entrepreneurship as a new business owner can be incredibly scary, overwhelming, and confusing! That's why I have developed my top ten tips for new business owners. There are so many voices out there telling you what to do and what not to do, and sometimes it would be easier if we just had someone give us a formula. Unfortunately, there is no perfect formula to success in business, or anything for that matter! However, there are a handful of tips that I believe all new business owners should know!
Have you heard of the Five Love Languages? If you haven’t, you need to do some light reading real quick (by clicking that link) and learn what they are. This information has the potential to transform all the relationships in your life. You will learn how to show love to your parents, children, spouse, and friends.
I am so excited to continue with the new blog series for the Rachel Allene blog! This past year, I have learned so much about growing a business, building a brand, increasing online sales, growing a mailing list, etc. through the influence and expertise of other highly creative and talented women. They have encouraged me, inspired me, and taught me to be fearless in my pursuits.
Since being in business, I have learned the incredible importance and value of investing in a coaching call from experienced entrepreneurs! I am verbal processor, so it is always helpful for me to process ideas with someone else in order to achieve my goals and make things happen. In addition, I believe it is helpful for business owners (from all levels of expertise) to have a "cheerleader" or someone who is able to encourage them in the scary and exciting moments of business.