Welcome, friend!

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I started this business with the mission to empower and uplift women.

After many years of living my own life a fair share of negative self-talk, I knew I wanted to create products that would tangibly make a difference in the lives of my customers.

It may be silly, but an empowering mug can make a huge difference in the morning routine.

As my shop grew and expanded, my mission grew and expanded with it. The shop has grown and the ways I serve my customers has grown too.

I intentionally design products to help you feel empowered on a daily basis, find joy in all things, and seek gratitude. I personally need visual reminders to keep my mind and mood in the right space; all day long. We all experience pain and heartache. We all experience joy and dreams achieved. I want my products to point us towards truth and living a life that is marked by choosing joy and gratitude, no matter what our circumstances are.

Never in a million years did I think my dream job would be owning a product shop and shipping my products all over the country, but here I am.

I started this shop with a dream of impacting lives. My hope is that I can serve you, while also helping you seek joy and empowerment in your life.

Here at Rachel Allene, we focus on real talk, gorgeous products, and seeking joy. If you find yourself on these pages, above all, I want you to find a place to belong.