Day In The Life

As a Mama and business owner, I get asked a lot about our schedule and how we structure our day to get all the things accomplished. You must know that we don’t get everything done every single day and it’s not always perfect. We have hard days and we have days where everything goes according to plan (<-- those days are few and far between). The schedule I lay out here is a loose schedule and can adjust here and there from day to day. What I list out here is what we do about 80% of the time. This is what works for us, our family, and my work commitments. If your schedule differs, don’t feel discouraged. You should always do what is best for you!

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Five Steps to Starting a Product Shop

If you’ve started an online product shop or you want to, you have probably realized that there isn’t a lot of education or material out there to help you. And guess what? There are a lot of things you need to do right in order to get sales, build a brand and grow an audience. It takes a lot of work and if you want to do it right (which I’m sure you do, ‘cause you’re reading this!), then you might need a little direction.

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How to Get Up Early and Be Productive

Something I get asked about a lot is how I get up so early. The first disclaimer is that I am a morning person. So, waking up early comes somewhat easier to me. If you aren’t a morning person naturally, you might not be able to get up as early as I do. There is nothing wrong with that. This is what works for me and my current life season!

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How To Build A Tribe Around Your Brand

Let’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?

Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.

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Creating Multiple Touch Points with Your Audience

So, I’m gonna let you in on a little secret. I am constantly strategizing and thinking of ways to connect with my audience (you). Showing up on Instagram daily and posting a blog post twice a week isn’t enough for me. It could be my people pleasing personality, but I have a strong desire to meet my people where they’re at and make them feel important to ME.

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Email Marketing Hacks

Did you know that “Email Marketing drives more conversions than any other marketing channel, including search and social” and “Email is 40 times more effective at acquiring new customers than Facebook and Twitter”?*

If those statistics don’t convince you and encourage you to start (and master) your email marketing strategy, then I don’t know what will.

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What’s A Mastermind? The benefits of joining one and where to get started + a free template for emailing your dreamies to join yours!

What’s A Mastermind? The benefits of joining one and where to get started+ a free template for emailing your dreamies to join yours!

If you’ve been around the creative industry for some time, you’ve probably come in contact with the movement: #communityovercompetition. It’s fabulous.

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Italy Trip: Recap

We are back safe and sound from our trip to Italy and oh boy, it was amazing. I completely fell in love with the country and I’m already dreaming of when we can go back! Just a note: this post is going to be LONG. Instead of splitting this up into multiple posts, I am just going to lay it all out here.

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26 Years (a birthday recap)

I just turned 27 yesterday. Wow, that sounds so old to me. I still feel like a 20 year-old. Still so much to figure out, still so much maturing to do. But here I am, in my late 20’s. I have two older sisters, so watching them grow up, the ages they were always sounded so old. But, then I would hit that “old” age number and would realize that it wasn’t so old after all. So, 27 always seemed so grown up and established and I should definitely have my problems sorted out by that age, but not so, friend.

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Six Reasons Why Confidence Matters (for life + biz!)

Alright, friends. I want to talk to you about something I think about a lot. I also work hard to practice this every day, all day long. But first, let me backup a little bit.

I believe the things that we talk about (or preach about) the most, are the things we actually need to hear. As someone who has a very small online platform, I am always thinking about what topic I want to share about. Or what message needs to be said.

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Summer Reading List

If you’ve been around here for a little while, you’re aware that in the last year or so, I’ve worked really hard to read more and watch less. Overall, I have loved it. For the first year of doing this, I didn’t read business books. For me, reading was a time for me to relax and escape and I didn’t want to keep filling my head with business stuff. I need to shut off. Escape. And it’s been so good for me.

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Why Being Unique is Good For Business

As we grow up, all we want is to belong. We want to conform, be liked, and mesh with the crowd. For some reason, we believe that if we look and act like everyone else, we will be important and loved. I fell victim to this mindset for too long. But, as I’ve matured a bit and grown older, I’ve learned that being different and unique is a much more exciting adventure.

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