Posts in Strategy
The Importance of Being Vulnerable

The other day I was catching up with a friend from college and at one point in the conversation he said “I’ve never known you to ever stuff or hide your emotions” to which we all chuckled and joked that two hours was a long time for me to go without processing how I feel about something.

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Writing a Mission Statement that Converts

What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.

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Using the Five Love Languages to Love and Serve Your Clients

Have you heard of the Five Love Languages? If you haven’t, you need to do some light reading real quick (by clicking that link) and learn what they are. This information has the potential to transform all the relationships in your life. You will learn how to show love to your parents, children, spouse, and friends.

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How to Overcome Overwhelm

We live in a very fast-paced world. There is always something to do, purchase, volunteer for, and travel to. We are constantly told that we need more stuff or we need to do more. As a business owner, I am constantly feeling like there is always more that can be done to improve my business. There are an abundance of courses I could buy that would make me a better business owner. There are numerous systems that could be implemented that would help my business run smoother.

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Five Ways to Easily Improve Your Online Business

If you’re like me, you are always looking for ways to improve. I want to improve my health, I want to improve my business systems, I want to improve my productivity, I want to improve my marketing skills, etc. I am always eager for ways to improve. Chances are, if you’re here, you want to improve your business. If not, no worries. Enjoy your time and get comfortable! I suggest reading this and looking here. I digress.

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Five Steps to Kickstart your Email Marketing

“You need a mailing list”

If you’re a business owner, I’m sure you’ve heard or read this within the past year. I am guessing you’ve noticed that social media has changed and you aren’t able to depend on Instagram for all your marketing purposes. You’ve probably read blog posts about Mailchimp vs. Convertkit. And I’m also guessing that at some point in the process of learning about email marketing, you’ve also felt stressed and anxious about it.

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Please Don’t Repost My Picture

I know that this could ruffle some feathers, but I feel this is something that needs to be talked about in the creative community. As an artist and product shop owner, I work VERY hard to create the images in my Instagram feed. I plan product shooting days. I buy props for my photoshoots. I pay my friends to model for me. I buy coffee to brew for the glass coffee mugs. I buy donuts (and try really hard to not eat them). I write out a plan for every single picture I create. I have a checklist. I edit the photos. I export them and upload them to my phone.

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Beating the Instagram Algorithm

Let’s face it: Instagram is totally different these days. It makes sense. But still, it’s a bummer. Instagram is a business and they want to make money--can’t blame them--but it cramps our style, right? Well, first off we just need to accept that it’s different and learn to “adapt and overcome” as my husband would say. And second, we also need to learn to put our time and energy into other marketing platforms. 

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Social Media Check-In

We all know it: social media gives us unrealistic expectations, breeds jealousy and comparison, and contributes to the viral spread of FOMO. You can’t deny it. You can’t argue with it. It’s just the truth. But, I believe, there are ways for us to use these apps in a way that doesn’t compete with our emotional health and positive self-talk. I am just as guilty as the next person for falling into the traps of comparison, FOMO, and unrealistic expectations. I’m not immune. Either are you. But, let’s work together to find some ways to use these apps to do the opposite.

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Five Tips for Styling Instagram Photos

We all love to scroll through our Instagram feeds and double tap the images of cute puppies, colorful macaroons, gorgeous floral arrangements, latte art, and candid photos of our friends. We enjoy sneak peeks into the lives of others, whether it be our best friend or favorite celebrity. As a creative entrepreneur, Instagram is a large part of my business and allows me to connect with an audience from all over the world. I hope that my Instagram feed provides encouragement, honesty, and beauty into the lives of my followers and friends. I thought it would be a fun and useful resource to offer Five Tips for Styling Instagram Photos. Let’s dive right in!

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Five Steps to Starting a Product Shop

If you’ve started an online product shop or you want to, you have probably realized that there isn’t a lot of education or material out there to help you. And guess what? There are a lot of things you need to get your shop started. It takes a lot of work and if you want to do it right (which I’m sure you do, ‘cause you’re reading this!), then you might need a little direction.

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Work from Home Surprises

If you follow my Instagram Stories, you’re probably aware that I work from home; by myself. As an extrovert, it can be tough for me to work alone at home. But there are also some unexpected surprises that have been a result of working at home! Before I worked at home, I had expectations and ideas of what it would be like to work at home. I had imagined I would never get distracted, tired, or bored. I face all three of those things on a daily basis!

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How I Manage #allthethings

Here's the thing: I don't.


This blog my post is my confession of what life truly looks like behind the scenes.

I want to do this because I know that I have watched people online and believed the lie that they are living a highly organized, perfectly planned, routined, and problem-free lifestyle. I also believe that their business is stronger, better, and more successful than mine.

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