Let’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?
Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.
Read MoreSo, I’m gonna let you in on a little secret. I am constantly strategizing and thinking of ways to connect with my audience (you). Showing up on Instagram daily and posting a blog post twice a week isn’t enough for me. It could be my people pleasing personality, but I have a strong desire to meet my people where they’re at and make them feel important to ME.
Read MoreWould you believe me if I told you that the most profitable products and services I have created are all a result of surveying my audience? Believe it or not, it’s true!
I had no idea what my audience was wanting, but surveying allowed me to not only create the perfect product, but also increase my revenue but also learn more about my audience.
Read MoreDid you know that “Email Marketing drives more conversions than any other marketing channel, including search and social” and “Email is 40 times more effective at acquiring new customers than Facebook and Twitter”?*
If those statistics don’t convince you and encourage you to start (and master) your email marketing strategy, then I don’t know what will.
Read MoreI feel like I was just sitting at my computer writing the announcement blog post about when Knox was born. I know, I know, we all say it: TIME FLIES. But, when you are watching your child grow up in front of your eyes every single day, it takes on a whole new level of nostalgia. I mean, every day he changes and gets bigger and more independent.
Read MoreOkay y’all. I am finally sitting down to tell you alllll about what it was like traveling with a 10-month-old to Italy. The nitty gritty. The good, the bad, and the ugly.
Read MoreWhat’s A Mastermind? The benefits of joining one and where to get started+ a free template for emailing your dreamies to join yours!
If you’ve been around the creative industry for some time, you’ve probably come in contact with the movement: #communityovercompetition. It’s fabulous.
Read MoreWe are back safe and sound from our trip to Italy and oh boy, it was amazing. I completely fell in love with the country and I’m already dreaming of when we can go back! Just a note: this post is going to be LONG. Instead of splitting this up into multiple posts, I am just going to lay it all out here.
Read MoreI just turned 27 yesterday. Wow, that sounds so old to me. I still feel like a 20 year-old. Still so much to figure out, still so much maturing to do. But here I am, in my late 20’s. I have two older sisters, so watching them grow up, the ages they were always sounded so old. But, then I would hit that “old” age number and would realize that it wasn’t so old after all. So, 27 always seemed so grown up and established and I should definitely have my problems sorted out by that age, but not so, friend.
Read MoreAlright, friends. I want to talk to you about something I think about a lot. I also work hard to practice this every day, all day long. But first, let me backup a little bit.
I believe the things that we talk about (or preach about) the most, are the things we actually need to hear. As someone who has a very small online platform, I am always thinking about what topic I want to share about. Or what message needs to be said.
Read MoreOh, the conundrum that feels never ending: finding clients. Or customers. As business owners, we often don’t see the barriers between us and our potential clients. We are so immersed in our own businesses that we don’t always realize that not everyone else understands our business as much as we do. I know, shocker!
Read MoreIf you’ve been around here for a little while, you’re aware that in the last year or so, I’ve worked really hard to read more and watch less. Overall, I have loved it. For the first year of doing this, I didn’t read business books. For me, reading was a time for me to relax and escape and I didn’t want to keep filling my head with business stuff. I need to shut off. Escape. And it’s been so good for me.
Read MoreAre you looking for new ways to boost your income and grow your email list? Well, my friend, you’re in the right place.
In the last 12 months, I have been testing and using a method that has helped me triple my income and double my email list. Want to know the secret?
Read MoreAs we grow up, all we want is to belong. We want to conform, be liked, and mesh with the crowd. For some reason, we believe that if we look and act like everyone else, we will be important and loved. I fell victim to this mindset for too long. But, as I’ve matured a bit and grown older, I’ve learned that being different and unique is a much more exciting adventure.
Read MoreOne of my goals for 2018 is to have intentional vacations. This means, I don’t get to work. That’s definitely a challenge for me. I love the work I do, and I don’t like to lose momentum. But what I’ve learned is that when I don’t take any time away, I actually do low quality work. When I take time away from work, I gain clarity and vision for my business
Read MoreThis week my biz (and real-life bestie) Nicole and I launched a passion project we’ve been dreaming up for some time. You can read her thoughts about it here.
Almost a year ago, I was thrown in the a new season of life: Motherhood. But, not only Motherhood. I was also now given the task of figuring out what it meant to be a Mompreneur.
Read MoreWith over 95% of all consumers shopping online these days, search engine optimization
(SEO) is more important than ever before. Whether you are a shop owner who’s been selling products online for several years, or you’re just starting to dive into the e-commerce side of your business, you’ll need to make sure your SEO is up to par in order to compete with other shops in the digital
world.
Did you know that “email [marketing] is 40 times more effective at acquiring new customers than Facebook and Twitter?” In addition, “email marketing drives more conversions than any other marketing channel”* The effectiveness and importance of email marketing cannot be disputed and all the experts joined the train a long time ago! If you’re reading this, I doubt I need to convince you that you need an email list. You’re probably here because you don’t know how OR you don’t know what to do now that you have an email list!
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