Posts in Online Business
Four Ways Failure Grew My Business

When I first started my business about 4 years ago, I remember people telling me how it takes a long time to get your business to the place you want it to be, lots of failures were headed my way, blah blah blah. I listened to them, but for some reason I didn’t let it stop me. I thought that maybe I would be immune to the normal struggles of starting a business. Or that I wouldn’t let those “failures” stop me. Whatever it might be, here I am 4 years later with a business BETTER than I could have dreamed of.

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What’s Coming for Rachel Allene in 2019

The New Year ALWAYS makes me want to change everything in my life.

I always want to rearrange my furniture, renovate my house, reorganize all the things, and fix all things in order to make them to be more efficient. One of the many things I got from my dad is my love for efficiency. Of all the things in the world that are important to me, efficiency is high on the list. Always. So after the busy holidays, I always have an itch to make things better and more efficient. In addition to efficiency, I am always focused on living life and doing business better every year. I want to be better at my sales strategy, at meal planning, at intentional relationships, at customer service. I want to create better products, serve my customers and clients better, be a better mom, etc.

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Lessons Learned in 2018 and A Recap

I find it very easy to end the year in a flurry, quickly moving on to the next year and forgetting what happened in the previous year. As someone who easily looks at the negative and forgets all the good things I accomplished, this type of post if very important for me to write.

I need to take a minute to reflect. Think. Ponder. Look back and see what worked and what didn’t.

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The Pitfalls of Social Media (+ how I am working to overcome)

It’s probably no surprise to you that social media can be extremely detrimental to our mental and emotional health. In the last 6-10 months, I’ve noticed some frightening truths about my personal relationship with social media and how it’s affecting my life, emotions, and mental health. While I’d love to be able to say that I’m not affected by it, I can’t. It’s been eye-opening to see the effects and as the year closes in, I am even more determined to get a handle on it and figure out how to use it in a healthy way. These realizations have been humbling and caused me to really take a moment to look at my actions and how I use social media.

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How to Write a Newsletter

Everyone and their Mama is preaching at you to “start an email list” and “grow your email list overnight”. And that’s all great and dandy, but what do I say? ← that might be what you’re thinking. I often get asked about how to write a newsletter because I know you’re sitting over there knowing for a fact you need to start an email list. But then, what? Right?

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Three (FREE) Powerful Tools to Implement When You Launch

I recently launched my Fall product line and it was the most successful launch I’ve ever had. I don’t say this to toot my horn AT ALL. I don’t want you to read that or feel threatened by it or discouraged by your launch. I say it as a reminder that whatever goal you’re chasing, it is possible. It just takes time. And effort. This successful launch was a result of failed launches, learning about my audience, and spending a lot of time creating and crafting my products.

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What’s your Mug Style?

Do you know how you take your coffee? Or what gets you moving in the morning? Do you know how you like to spend your free time? Well if you answered “yes” to those questions, then you’re fully equipped to find out what your mug style is!

We’ve created a totally FREE quiz to help you determine what type of Rachel Allene mug is the perfect style for you. The quiz will take you less than 2 minutes and then you’ll be well on your way to knowing what mug suits your personality.

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Five Steps to Starting a Product Shop

If you’ve started an online product shop or you want to, you have probably realized that there isn’t a lot of education or material out there to help you. And guess what? There are a lot of things you need to do right in order to get sales, build a brand and grow an audience. It takes a lot of work and if you want to do it right (which I’m sure you do, ‘cause you’re reading this!), then you might need a little direction.

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How to Get Up Early and Be Productive

Something I get asked about a lot is how I get up so early. The first disclaimer is that I am a morning person. So, waking up early comes somewhat easier to me. If you aren’t a morning person naturally, you might not be able to get up as early as I do. There is nothing wrong with that. This is what works for me and my current life season!

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How To Build A Tribe Around Your Brand

Let’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?

Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.

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Creating Multiple Touch Points with Your Audience

So, I’m gonna let you in on a little secret. I am constantly strategizing and thinking of ways to connect with my audience (you). Showing up on Instagram daily and posting a blog post twice a week isn’t enough for me. It could be my people pleasing personality, but I have a strong desire to meet my people where they’re at and make them feel important to ME.

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What’s A Mastermind? The benefits of joining one and where to get started + a free template for emailing your dreamies to join yours!

What’s A Mastermind? The benefits of joining one and where to get started+ a free template for emailing your dreamies to join yours!

If you’ve been around the creative industry for some time, you’ve probably come in contact with the movement: #communityovercompetition. It’s fabulous.

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Six Reasons Why Confidence Matters (for life + biz!)

Alright, friends. I want to talk to you about something I think about a lot. I also work hard to practice this every day, all day long. But first, let me backup a little bit.

I believe the things that we talk about (or preach about) the most, are the things we actually need to hear. As someone who has a very small online platform, I am always thinking about what topic I want to share about. Or what message needs to be said.

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