Posts in Marketing
Write a Mission Statement that Attracts Your Ideal Customer

What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.

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The Launch League: A 5-day FREE Online Challenge

Are you frazzled with #allthethings and overloaded with dreams and ideas, but lack the ability to launch them into the world?

Or are you excited to tell the world about a new service you offer, but unsure about how to grab their attention?

Are you ready to start a new business endeavor but too scared to fail?

If you answered “yes!” to any of the above questions, then you are in the right spot! Get comfortable sister, and allow me to introduce you to the totally FREE Launch for Success online challenge.

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How to Start Planning a Launch for a Product or Service (and a checklist for what to do next!)

Did you hear about The Greatest Showman movie before it was released in theaters? If you have a pulse and are were born before 2015, then your answer is most definitely “YES.”

The promotions, trailers, and advertisements were everywhere. And naturally, you were probably really excited to see the movie. You were anxiously awaiting the release date, and maybe you even made plans to go see the new film with your significant other or friends. You probably watched the trailers and you probably saw the video of Hugh Jackman singing in rehearsals. Bottom line: there was a buzz.

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How To Connect With Influencers to Promote Your Product

I love chatting with other product shop owners about marketing strategies and how to grow an online shop. In the beginning of my business, I was able to tap into some strong marketing strategies that helped grow my Instagram audience and online presence. Which in turn, grew the success of my shop. 

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How To Step Up Your Business Game in The New Year

The end of the year can be a time where we, as business owners, take time to look back on the previous year and see all the things we wish we did better. We can also look to the New Year with great hope and anticipation for what can happen next. We are eager to make big changes and quick to focus on all that we did wrong in the past year.

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Planning and Executing A Launch

In the past year, my business has changed a lot. The business I was running in 2016 is completely different than the business I am running in 2017. There are a lot of things that influenced these changes, but there is one thing I really started to research and implement. It transformed my income and my my business. And I bet you can already guess what it was?

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Five Mistakes You're Making With Your Email List

They told you to start an email list because that’s the new thing to do, right? So you started one. And now you’re confused why you aren’t seeing the conversions you want to see. You thought that “the list” was the most important thing for your business right now, but it just seems like a huge waste of time AND you aren’t seeing results. I hear ya, girlfriend.

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6 Mistakes Product-Based Businesses Are Making With Instagram

Let’s face it: Instagram is a money making machine that we (as business owners) can’t live without. If you are a product-based business, you should be on Instagram. You can throw any and all arguments at me and I will still convince you that you need it. It’s is the easiest and cheapest (free!) way to market to your target audience and ideal clients. However, you want to make sure you are using Instagram effectively and efficiently in order to utilize it’s benefits.

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How to Use Your Personality to Grow Your Business

I’ve got a superpower. It’s not something that many would consider a superpower, but for me, it’s been extremely helpful in the growth of my business. If you ask anyone in my family about how observant I am, they would tell you that I know where everything is at all times. The joke when I was growing up was how I could find anything. Lost your wallet? Ask Skip (my childhood nickname). Don’t know where your keys are? I bet Skip knows. To this day, whenever someone can’t find something, they still come to me first and ask me if I’ve seen it.

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How To Run A Heartfelt Business

If you’ve been around my business for awhile, I would hope that you know that I am centered around running a heartfelt business and helping others to do the same. I started my business with the mission to serve and love others above all else. Yes, I need to make money to pay the bills and buy diapers, but those worries are secondary to me. And thankfully, I know there are other people out there like me. There are business owners who seek and strive to serve their clients well. They aim to be heartfelt and honest in their business. They want their business to make a difference in the lives it touches and serves. This fact gives me so much joy and hope.

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My Top Ten Tips for New Business Owners

Entering into entrepreneurship as a new business owner can be incredibly scary, overwhelming, and confusing! That's why I have developed my top ten tips for new business owners. There are so many voices out there telling you what to do and what not to do, and sometimes it would be easier if we just had someone give us a formula. Unfortunately, there is no perfect formula to success in business, or anything for that matter! However, there are a handful of tips that I believe all new business owners should know!

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The Importance of Being Vulnerable

The other day I was catching up with a friend from college and at one point in the conversation he said “I’ve never known you to ever stuff or hide your emotions” to which we all chuckled and joked that two hours was a long time for me to go without processing how I feel about something.

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Writing a Mission Statement that Converts

What’s the first thing you click on whenever you first come across a website or blog? If you’re like me, it’s the “about page.” I want to learn about the person behind the screen. I want to know what they do, why they do it, and who they do it for. I want to know their story, where they’re from, what they were like in high school, and what they’re like in person. This whole digital age we live in is weird, but it’s also pretty cool because we get to “meet” people we would otherwise never come across.

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Using the Five Love Languages to Love and Serve Your Clients

Have you heard of the Five Love Languages? If you haven’t, you need to do some light reading real quick (by clicking that link) and learn what they are. This information has the potential to transform all the relationships in your life. You will learn how to show love to your parents, children, spouse, and friends.

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5 Networking Secrets to Help Grow Your Business

If you’re like me, the word “networking” makes you think of spending a mid-week evening out at a restaurant, awkwardly mingling around a room with watered-down cocktail in your left hand. Just thinking about it makes you anxious. Yeah, I hate that stuff. In fact, I avoid it at all costs.

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Five Ways to Easily Improve Your Online Business

If you’re like me, you are always looking for ways to improve. I want to improve my health, I want to improve my business systems, I want to improve my productivity, I want to improve my marketing skills, etc. I am always eager for ways to improve. Chances are, if you’re here, you want to improve your business. If not, no worries. Enjoy your time and get comfortable! I suggest reading this and looking here. I digress.

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