Everyone and their Mama is preaching at you to “start an email list” and “grow your email list overnight”. And that’s all great and dandy, but what do I say? ← that might be what you’re thinking. I often get asked about how to write a newsletter because I know you’re sitting over there knowing for a fact you need to start an email list. But then, what? Right?Read More
I recently launched my Fall product line and it was the most successful launch I’ve ever had. I don’t say this to toot my horn AT ALL. I don’t want you to read that or feel threatened by it or discouraged by your launch. I say it as a reminder that whatever goal you’re chasing, it is possible. It just takes time. And effort. This successful launch was a result of failed launches, learning about my audience, and spending a lot of time creating and crafting my products.Read More
As a Mama and business owner, I get asked a lot about our schedule and how we structure our day to get all the things accomplished. You must know that we don’t get everything done every single day and it’s not always perfect. We have hard days and we have days where everything goes according to plan (<-- those days are few and far between). The schedule I lay out here is a loose schedule and can adjust here and there from day to day. What I list out here is what we do about 80% of the time. This is what works for us, our family, and my work commitments. If your schedule differs, don’t feel discouraged. You should always do what is best for you!Read More
If you’ve started an online product shop or you want to, you have probably realized that there isn’t a lot of education or material out there to help you. And guess what? There are a lot of things you need to do right in order to get sales, build a brand and grow an audience. It takes a lot of work and if you want to do it right (which I’m sure you do, ‘cause you’re reading this!), then you might need a little direction.Read More
Something I get asked about a lot is how I get up so early. The first disclaimer is that I am a morning person. So, waking up early comes somewhat easier to me. If you aren’t a morning person naturally, you might not be able to get up as early as I do. There is nothing wrong with that. This is what works for me and my current life season!Read More
Can I let you in on a little secret? I used to be really weary towards business education and investing in it. I mean, I am smart and intuitive and can’t I just watch what everyone else is doing and use those strategies in my business? Maybe.Read More
Let’s talk about Target. I mean, it’s like one of my favorite places to go. Feeling down? Go to Target. Bored on a Sunday afternoon? Go to Target. Need to finish getting your 10k steps? Go to Target?
Over the last decade, Target completely changed their marketing a created a tribe of followers. They invented The Target Run. And it’s something that people look forward to. It’s something that brings people together.Read More
So, I’m gonna let you in on a little secret. I am constantly strategizing and thinking of ways to connect with my audience (you). Showing up on Instagram daily and posting a blog post twice a week isn’t enough for me. It could be my people pleasing personality, but I have a strong desire to meet my people where they’re at and make them feel important to ME.Read More
Would you believe me if I told you that the most profitable products and services I have created are all a result of surveying my audience? Believe it or not, it’s true!
I had no idea what my audience was wanting, but surveying allowed me to not only create the perfect product, but also increase my revenue but also learn more about my audience.Read More
Did you know that “Email Marketing drives more conversions than any other marketing channel, including search and social” and “Email is 40 times more effective at acquiring new customers than Facebook and Twitter”?*
If those statistics don’t convince you and encourage you to start (and master) your email marketing strategy, then I don’t know what will.Read More
What’s A Mastermind? The benefits of joining one and where to get started+ a free template for emailing your dreamies to join yours!
If you’ve been around the creative industry for some time, you’ve probably come in contact with the movement: #communityovercompetition. It’s fabulous.Read More
We are back safe and sound from our trip to Italy and oh boy, it was amazing. I completely fell in love with the country and I’m already dreaming of when we can go back! Just a note: this post is going to be LONG. Instead of splitting this up into multiple posts, I am just going to lay it all out here.Read More
Alright, friends. I want to talk to you about something I think about a lot. I also work hard to practice this every day, all day long. But first, let me backup a little bit.
I believe the things that we talk about (or preach about) the most, are the things we actually need to hear. As someone who has a very small online platform, I am always thinking about what topic I want to share about. Or what message needs to be said.Read More
Oh, the conundrum that feels never ending: finding clients. Or customers. As business owners, we often don’t see the barriers between us and our potential clients. We are so immersed in our own businesses that we don’t always realize that not everyone else understands our business as much as we do. I know, shocker!Read More
Are you looking for new ways to boost your income and grow your email list? Well, my friend, you’re in the right place.
In the last 12 months, I have been testing and using a method that has helped me triple my income and double my email list. Want to know the secret?Read More
As we grow up, all we want is to belong. We want to conform, be liked, and mesh with the crowd. For some reason, we believe that if we look and act like everyone else, we will be important and loved. I fell victim to this mindset for too long. But, as I’ve matured a bit and grown older, I’ve learned that being different and unique is a much more exciting adventure.Read More
One of my goals for 2018 is to have intentional vacations. This means, I don’t get to work. That’s definitely a challenge for me. I love the work I do, and I don’t like to lose momentum. But what I’ve learned is that when I don’t take any time away, I actually do low quality work. When I take time away from work, I gain clarity and vision for my businessRead More
With over 95% of all consumers shopping online these days, search engine optimization
(SEO) is more important than ever before. Whether you are a shop owner who’s been selling products online for several years, or you’re just starting to dive into the e-commerce side of your business, you’ll need to make sure your SEO is up to par in order to compete with other shops in the digital
Did you know that “email [marketing] is 40 times more effective at acquiring new customers than Facebook and Twitter?” In addition, “email marketing drives more conversions than any other marketing channel”* The effectiveness and importance of email marketing cannot be disputed and all the experts joined the train a long time ago! If you’re reading this, I doubt I need to convince you that you need an email list. You’re probably here because you don’t know how OR you don’t know what to do now that you have an email list!Read More
Shortly after having my son, I knew I wanted to be home with him. Yes, I work from home, but I knew I didn’t want to rely on a lot of childcare. I wanted to spend my days with him, but also run my business. The plan was to have my mom watch him a couple hours during the week, and the rest of my work schedule was dependent on naps.Read More