Is Your Brand Telling A Good Story | Guest Blog Post

Today's post is a guest blog post written by Nicole Andreini of Nicole & Co.

Brands are the stories people tell about your business.Without stories, we would not be able to comprehend the value of something. Stories create experiences that one would not have had otherwise. The story your customers tell their friends about your business is first initiated by the brand they encounter.

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Everything You Need to Start an Online Shop

When I first opened my product shop I had no idea what I was doing. I had no idea how to get started with shipping, where to buy shipping materials, how to set up my shop, how to write the listings, etc. etc. I felt lost in a sea of kick booty Etsy shop owners destined to drown. That’s why I didn’t touch my Etsy shop for about a year after I created it.

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Five Ways to Stay Healthy While Working From Home

f you work at home, you are familiar with the long work days, usually seated at a desk, unlimited snacks available within reach, and the temptation to sleep in instead of working out. Working at home has countless perks including—and not limited to— no commute, working in pajamas, playing whatever music or playlists you want, and deciding what time works start. I work from home, and I love it! There are definitely the moments that I wish I had co-workers or motivation to get dressed in the morning, but overall I am incredibly thankful to be able to work at home. It really is the best! Now that I've added a baby to the mix, it's added challenges to stay healthy and active (aka very limited time for #allthethings).

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Easy, Healthy Meals for Creative Entrepreneurs (or anyone)

I went to college and graduated with a degree Health Science Education. That’s a really fancy way of saying: “I learned how to educate people about wellness.” My dream job was working as a worksite wellness coordinator for big corporations and/businesses. I wanted to step in and help full-time workers find wellness and a healthy lifestyle while at work.

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How to Use Instagram Stories to Grow Your Business

As time goes on and things change (who am I? I sound like a 90-year-old Nana), we--as business owners--have to learn to adapt and change. Instagram used to be SO easy to use to find ideal clients and customers. There was some strategy needed to grow a successful account, but it was a lot easier to be "successful" on Instagram than it is today. 

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How To Overcome Unexpected Life Circumstances in Business

Three years ago I was just starting my business up. I had recently quit my job and the reason for doing this was because I wanted to start a business. I could tell by the look in my employers eyes that it was a risky (yet, bold!) move. I’m sure they thought I was naive. Well, I was. But, I also had a great deal of determination and wanted to see big things happen!

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Round up of FREE Business Resources

This past year, I really focused on regular blogging. It was one of my goals and for the most part, I consistently blogged twice a week. For me, that’s a huge undertaking! My blog posts aren’t about weekend recaps or what leggings I like to wear (come to think of it--maybe I SHOULD switch to a mom blog...jkjk), so the content can often take more time for me. That’s not to say the aforementioned content isn’t hard; I know it would personally be easier for me to blog daily about my life versus business education. Ya feel me?

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7 Ways to Boost Your Website Traffic

Do you spend time look at Google Analytics and feeling your heartbeat increasing? Do you ignore the stats altogether because you’re afraid of the truth (guilty!)? Do you refresh your analytics convinced there must be something wrong with the system because your traffic can’t be THAT LOW?

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Complete the Courses You Bought

Do you have a mild (or even serious) case of something I like to call “course overwhelm”?

Have you purchased one (or a ton) of courses and now haven’t even started them or only halfway finished them?

You’re not the only one!

But I’m here to help with that! Today, I’m sharing 5 of my best tips to help you start, finish, and actually implement all those courses you purchased!!

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How To Connect With Influencers to Promote Your Product

I love chatting with other product shop owners about marketing strategies and how to grow an online shop. In the beginning of my business, I was able to tap into some strong marketing strategies that helped grow my Instagram audience and online presence. Which in turn, grew the success of my shop. 

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Four Ways to Prepare For a Productive Week On Sunday

I am a big fan of efficiency. I think through every decision when it comes to finding the most efficient route or way of doing something. Sometimes when we are driving somewhere and my husband takes a different route than expected, I get frustrated. I have already thought through the different scenarios and have found the most efficient way of driving, so it doesn’t make sense to go a different way! The good thing about marriage is that it makes you a better person and helps you let go of your controlling ways, amiright?!

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2018 Goals

I love setting goals. I am a task-oriented person, so my sense of accomplishment often comes from checking things off a to-do list and being productive. This is great for being motivated, but it’s not so great when you have a newborn and all you wanna do is get things done when what you really should be doing is snuggling that babe. I’ve learned a lot in the last couple of months about letting go of being productive for the sake of feeling accomplished. Sometimes the most productive thing I can do is love on my sweet little one. Hold up, that was a major bunny trail.

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How To Step Up Your Business Game in The New Year

The end of the year can be a time where we, as business owners, take time to look back on the previous year and see all the things we wish we did better. We can also look to the New Year with great hope and anticipation for what can happen next. We are eager to make big changes and quick to focus on all that we did wrong in the past year.

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Six Steps to A More Productive Work Day

We all have the same amount of time in the day. Twenty-four hours. But do you ever feel like some people accomplish way more during the day than you? I know I've felt that way. If you're running a business, you pretty much always have too much to do. Your to-do list is never-ending. And now that I have a little person to take care of, I have very limited time to work on my business.

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